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We’ve been so obsessed with targeting millennials that we’ve forgotten about a whole new generation of digital natives who are now the new buzz in the online marketplace. According to a 2021 report by Google, this younger generation is expected to overtake millennials in the next few years.
Who is GEN-Z?
Gen Z is a young and tech-savvy generation with over $140 billion in spending power. Born in the digital era between 1996 and 2010, Gen Zers are smarter and more in tune with technology and have a great desire to transform the world. This generation is creative, bold, more diverse than the generations before them, and on track to be the most educated.
Having grown up with smartphones, the Internet, and social media, the Generation Z cohort is already so familiar with tech that nothing “awes” them. Therefore, your content must impress them at first sight or risk losing them forever. Besides, their early interaction with the internet means they often know more than you do, which makes marketing even harder.
Gen Zers are creative, bold, and more diverse than the generations before them.
One of the unique features of Gen Z is that they are the highest consumers of digital content. From news to books to health and wellness information, Gen Zers depend on the internet for everything they do. They buy from distinct brands that are inclusive and have a strong online presence. So, what does this mean for your content marketing?
In this post, we’ll discuss the top tips to tap into this audience and create content they’ll like without alienating your current customers.
Having grown up with smartphones, the Internet, and social media, the Generation Z cohort is already so familiar with tech that nothing “awes” them. Therefore, your content must impress them at first sight or risk losing them forever. Besides, their early interaction with the internet means they often know more than you do, which makes marketing even harder.
Actionable Tips for Creating Content that Resonates with Gen Z
Know Your Personas
With the high numbers of Gen Z digital buyers, it becomes challenging to figure out what kind of content this diverse cohort of tech-savvy want. So, how can you ensure you’re the one giving it to them? The answer is knowing your persona.
Persona analysis is a strategic way of analyzing your audience’s needs so that you can better communicate with each audience specifically. It involves a thorough analysis of their emotions, likes, dislikes, thoughts, and desires. This approach is effective for understanding Gen Zers, as they share too much information on the internet. If you can understand their challenges, you can create content that provides solutions to their needs.
Create Engaging Content, Not a Sales Pitch
While scrolling through the abundance of content flowing on their screens every second, a Gen Zer has one question in his or her mind; what value does this content have for me? They want knowledge, inspiration, and something new that adds value to their lives. This generation wants to fulfill their ambitions by taking advantage of the content at their disposal.
If you want to target Gen Z, don’t only focus on creating sales pitches and advertisements. Generation Z wants to consume content and decide by themselves whether or not to buy your products or services. Instead of sharing content to ask for something, provide solutions and empowerment. Your content should focus on how your services or products can enhance their lives.
Generation Z wants to consume content and decide by themselves whether or not to buy your products or services.
Emphasise Visual Content
Gen Z has an estimated attention span of eight seconds. This means that your content must grab their attention in less than eight seconds. Whether you want them to read your blog post, watch your video, or listen to your podcast, you must show how you can help and why they should care about your content.
Investing in video content is one of the best strategies to interact with Gen Zers. But, sharing just any other video for the sake of doing it won’t work. These digital natives want targeted, intriguing, and professional videos that provide them with great experiences they want to share. Also, using music and visual effects will make your content even more engaging.
A higher percentage of Gen Zers use smartphones over laptops, tablets, and desktops. Therefore, optimize videos for phone viewing and use storytelling to spice up your content. Remember to make your videos short and to the point. 60-second videos that give them all the information they need are the best choice. However, if you want to share longer videos, you can add a link in the description that they can click onto, should they want to know more.
In this post, we’ll discuss the top tips to tap into this audience and create content they’ll like without alienating your current customers.
Having grown up with smartphones, the Internet, and social media, the Generation Z cohort is already so familiar with tech that nothing “awes” them. Therefore, your content must impress them at first sight or risk losing them forever. Besides, their early interaction with the internet means they often know more than you do, which makes marketing even harder.
Investing in video content is one of the best strategies to interact with Gen Zers.
Emphasise Visual Content
Gen Z has an estimated attention span of eight seconds. This means that your content must grab their attention in less than eight seconds. Whether you want them to read your blog post, watch your video, or listen to your podcast, you must show how you can help and why they should care about your content.
Investing in video content is one of the best strategies to interact with Gen Zers. But, sharing just any other video for the sake of doing it won’t work. These digital natives want targeted, intriguing, and professional videos that provide them with great experiences they want to share. Also, using music and visual effects will make your content even more engaging.
A higher percentage of Gen Zers use smartphones over laptops, tablets, and desktops. Therefore, optimize videos for phone viewing and use storytelling to spice up your content. Remember to make your videos short and to the point. 60-second videos that give them all the information they need are the best choice. However, if you want to share longer videos, you can add a link in the description that they can click onto, should they want to know more.
In this post, we’ll discuss the top tips to tap into this audience and create content they’ll like without alienating your current customers.
Having grown up with smartphones, the Internet, and social media, the Generation Z cohort is already so familiar with tech that nothing “awes” them. Therefore, your content must impress them at first sight or risk losing them forever. Besides, their early interaction with the internet means they often know more than you do, which makes marketing even harder.
